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The Value of Consumer Goods Brands in Industrial Markets
by Marwa Elgebali
Journal of Business and Management Sciences. 2017, 5(2), 57-61. DOI: 10.12691/jbms-5-2-4
Pub. Date: July 11, 2017Views: 7851Downloads: 6233
B2B marketing branding equity value
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Accomplishing Organisational Turnaround through a Repositioning Strategy in a Manufacturing Context in Kenya
by Beatrice A. Oduor, James M. Kilika and Anne W. Muchemi
Journal of Business and Management Sciences. 2021, 9(4), 165-180. DOI: 10.12691/jbms-9-4-3
Pub. Date: November 26, 2021Views: 563Downloads: 772
repositioning strategy network relationships internal process control corporate rebranding firm performance
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Rebranding Ukrainian Generations and Generation Y through the Prism of Modern Views
by Anatoliy Kuzminskyy
American Journal of Educational Research. 2014, 2(12B), 83-86. DOI: 10.12691/education-2-12B-15
Pub. Date: December 21, 2014Views: 13712Downloads: 10417
generation Y formation Millennial Students higher education
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This article belongs to the Special Issue Ensuring the Quality of Higher Education
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