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2 results for consumer psychology.

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Increasing Sustainable Behaviour with New Approaches to Green Nudging: Introducing the Environmentalist Bias, Scientist Bias, Nudge by Proxy, and Polynudge
by Chris Macdonald
Research in Psychology and Behavioral Sciences. 2024, 12(1), 1-6. DOI: 10.12691/rpbs-12-1-1
Pub. Date: April 11, 2024Views: 3533Downloads: 6725
behavioural economics behavioural science consumer psychology nudge theory green nudges product labels plant-based vegan sustainability nudge by proxy polynudge scientist bias environmentalist bias
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'Plant-based' versus 'Vegan' & 'High protein' versus 'Low carbon': Exploring Situational Myth-busting, Product Labels, and Green Nudges that Increase Sustainable Meal Choices
by Chris Macdonald
Research in Psychology and Behavioral Sciences. 2023, 11(1), 7-11. DOI: 10.12691/rpbs-11-1-2
Pub. Date: May 07, 2023Views: 5272Downloads: 6655
behavioural economics consumer psychology green nudges communication plant-based vegan sustainability climate action climatarian diets
Abstract Full Text PDF (188 KB) Full Text HTML Full Text ePUB (144 KB)
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