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Interrelationships between Viral Marketing and Purchase Intention via Customer-Based Brand Equity
by Hsiang-Hsi Liu and Yu-Ning Wang
Journal of Business and Management Sciences. 2019, 7(2), 72-83. DOI: 10.12691/jbms-7-2-3
Pub. Date: July 14, 2019Views: 17498Downloads: 17558
viral marketing customer-based brand equity purchase intention advertising
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Modeling conversion of Television advertisement for Fast Moving Consumer Goods (FMCG) – (Viewer-to-Buyer Conversion)
by Samuel W. Kamande, Emmanuel Ahishakiye, Margaret A. Ondeng and Herman T. Wachira
American Journal of Modeling and Optimization. 2017, 5(1), 12-23. DOI: 10.12691/ajmo-5-1-2
Pub. Date: June 03, 2017Views: 19753Downloads: 20856
modeling regression analysis generalized linear model multinomial logistic model
Abstract Full Text PDF (486 KB) Full Text HTML Full Text ePUB (254 KB)
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Using an Evolutionary Heuristics for Solving the Outdoor Advertising Optimization Problem
by Zheldak T.A. and Redko V.
Journal of Computer Sciences and Applications. 2014, 2(2), 23-30. DOI: 10.12691/jcsa-2-2-2
Pub. Date: September 04, 2014Views: 24240Downloads: 21816
artificial immune system (AIS) constrained optimization problems clone selection advertising
Abstract Full Text PDF (250 KB) Full Text HTML Full Text ePUB (321 KB)
Open AccessCase Report
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Facebook and Its Usage Pattern, a Case Study of Students at Central University of Kashmir
by Fayaz Ahmad Nika and Shakeel Ahmad Sofi
Journal of Business and Management Sciences. 2014, 2(1), 21-25. DOI: 10.12691/jbms-2-1-3
Pub. Date: March 30, 2014Views: 25595Downloads: 21657
facebook messages advertising intensions need and perceptions
Abstract Full Text PDF (92 KB) Full Text HTML Full Text ePUB (79 KB)
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Examining the Impact of Green Marketing Strategy on Customer Value in the Egyptian OTC Pharmaceutical Market
by Ola Alaa El-Dien Ahmed Mohamed El-Badawy and Dr. Wael Kortam
American Journal of Environmental Protection. 2024, 12(4), 63-72. DOI: 10.12691/env-12-4-3
Pub. Date: November 21, 2024Views: 2492Downloads: 4104
Green Marketing (GM) Customer Value Sustainability Green Marketing Strategy Eco-friendly products Green Price Sustainable Development Green Promotion Green Advertising OTC Egyptian Pharmaceutical Market
Abstract Full Text PDF (231 KB) Full Text HTML Full Text ePUB (148 KB)
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A Comparative Study on the Impact of Company & Market Controlled Variables on Egyptians’ Intentions Towards Green Consumption
by Dina Kordy
Journal of Business and Management Sciences. 2023, 11(3), 176-181. DOI: 10.12691/jbms-11-3-2
Pub. Date: June 04, 2023Views: 4320Downloads: 4881
climate sustainability advertising government social media availability
Abstract Full Text PDF (225 KB) Full Text HTML Full Text ePUB (200 KB)
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Digital Advertising and Its Role in Building Brand Image
by Doaa Farouk Badawy Eldesouky
World Journal of Social Sciences and Humanities. 2018, 4(2), 93-99. DOI: 10.12691/wjssh-4-2-4
Pub. Date: August 20, 2018Views: 22755Downloads: 20086
marketing advertising digital media digital advertising brand image
Abstract Full Text PDF (562 KB) Full Text HTML Full Text ePUB (2785 KB)
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On an Advertisement of the Koton Company -The Misleading Children
by Fulya Acikgoz
Journal of Business and Management Sciences. 2015, 3(3), 96-100. DOI: 10.12691/jbms-3-3-3
Pub. Date: July 10, 2015Views: 13088Downloads: 11167
advertisement; marketing strategy marketing communication
Abstract Full Text PDF (78 KB) Full Text HTML Full Text ePUB (30 KB)
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Food Choice Behaviour among Ghanaians: Implications for Health Promotion
by Frank Hayford, Matilda Steiner-Asiedu and Esther Sakyi-Dawson
World Journal of Nutrition and Health. 2015, 3(1), 22-28. DOI: 10.12691/jnh-3-1-4
Pub. Date: February 19, 2015Views: 26665Downloads: 22866
food choice behaviour health implications consumer advert food label ghana
Abstract Full Text PDF (203 KB) Full Text HTML Full Text ePUB (264 KB)
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Climate Change Awareness: An Explorative Study on the Discursive Construction of Ethical Consumption in a Communication Campaign
by Amelia Manuti
American Journal of Applied Psychology. 2013, 1(3), 65-71. DOI: 10.12691/ajap-1-3-6
Pub. Date: January 01, 2014Views: 41830Downloads: 36708Citations: 1
critical consumption European Commission advertising persuasion
Abstract Full Text PDF (240 KB) Full Text HTML Full Text ePUB (157 KB)
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