Relations between Psychographic and Descriptive Features Conditioning Nutritional Behaviours

Izabela Cichocka^1, and Tadeusz Grabiński²

¹Economics Department, Information Technology and Management, Rzeszow, Poland

²Finance Department, Cracow University of Economics, Cracow, Poland

Cite this paper:
Izabela Cichocka and Tadeusz Grabiński. Relations between Psychographic and Descriptive Features Conditioning Nutritional Behaviours. Journal of Food and Nutrition Research. 2013; 1(6):113-120. doi: 10.12691/jfnr-1-6-1

Abstract

The aim of this paper is to draw up a description of the Polish consumer via psychographic variables determining his nutritional habits and to define the relationship between descriptive and psychographic determinants for consumer behaviours. Such psychographic features were chosen: personality (measured by susceptibility to marketing influences and nutritional knowledge); beliefs (as concern for one's health and the attitude towards the general health of one's diet); ability to identify risks (understood as a feeling of food risk and nutrition risk) and innovativeness (described with food neophobia).

Keywords:
PCA ANOVA consumer segmentation nutritional behaviour

This work is licensed under a Creative Commons Attribution 4.0 International License. To view a copy of this license, visit http://creativecommons.org/licenses/by/4.0/

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