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Cebulak T., Pieczonka W. “ Nutrition versus metabolic diseases in the opinion of the community of the Podkarpacie county”, Technologia Alimentaria, 2, 165-175, 2003.

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Article

Relations between Psychographic and Descriptive Features Conditioning Nutritional Behaviours

1Economics Department, Information Technology and Management, Rzeszow, Poland

2Finance Department, Cracow University of Economics, Cracow, Poland


Journal of Food and Nutrition Research. 2013, Vol. 1 No. 6, 113-120
DOI: 10.12691/jfnr-1-6-1
Copyright © 2013 Science and Education Publishing

Cite this paper:
Izabela Cichocka, Tadeusz Grabiński. Relations between Psychographic and Descriptive Features Conditioning Nutritional Behaviours. Journal of Food and Nutrition Research. 2013; 1(6):113-120. doi: 10.12691/jfnr-1-6-1.

Correspondence to: Izabela  Cichocka, Economics Department, Information Technology and Management, Rzeszow, Poland. Email: icichocka@wsiz.rzeszow.pl

Abstract

The aim of this paper is to draw up a description of the Polish consumer via psychographic variables determining his nutritional habits and to define the relationship between descriptive and psychographic determinants for consumer behaviours. Such psychographic features were chosen: personality (measured by susceptibility to marketing influences and nutritional knowledge); beliefs (as concern for one's health and the attitude towards the general health of one's diet); ability to identify risks (understood as a feeling of food risk and nutrition risk) and innovativeness (described with food neophobia).

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