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Customer’s Behavior on Intention to Purchase on Online Shopping in Vietnam

by Tran Anh Vu, Doan Minh Thang and Doan Thi Mai

Journal of Business and Management Sciences. 2020, 8(3), 85-88. DOI: 10.12691/jbms-8-3-2
Pub. Date: November 16, 2020Views: 7387 Downloads: 12007Like: 4

E-commerce technology acceptance model (TAM) information system success model information quality service quality interface design quality perceived usefulness of purchasing online perceived ease of purchasing online behavioral intention to purchase online

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