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Effect of Digital Marketing on Consumer Buying Behaviour in the Modern Trade Sector in Egypt

by Ahmed Othman Aly Ziko and Amal Asfour

Journal of Business and Management Sciences. 2023, 11(1), 46-62. DOI: 10.12691/jbms-11-1-4
Pub. Date: January 15, 2023Views: 14545 Downloads: 15117Like: 3

digital marketing consumer behavior modern trade sector email marketing mobile marketing social media marketing

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