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Online Impulsive Buying Behavior: The Mediating Effect of Browsing on Egyptian Consumers

by Gharam Magdy Elgayed and Sama Taher Attia

Journal of Business and Management Sciences. 2023, 11(1), 34-45. DOI: 10.12691/jbms-11-1-3
Pub. Date: January 12, 2023Views: 6086 Downloads: 7341Like: 0

online impulsive buying behavior utilitarian browsing hedonic browsing customer reviews sales promotion and recommendation agents

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