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Modeling conversion of Television advertisement for Fast Moving Consumer Goods (FMCG) – (Viewer-to-Buyer Conversion)
by Samuel W. Kamande, Emmanuel Ahishakiye, Margaret A. Ondeng and Herman T. Wachira
American Journal of Modeling and Optimization. 2017, 5(1), 12-23. DOI: 10.12691/ajmo-5-1-2
Pub. Date: June 03, 2017Views: 19665Downloads: 20675
modeling regression analysis generalized linear model multinomial logistic model
Abstract Full Text PDF (486 KB) Full Text HTML Full Text ePUB (254 KB)
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On an Advertisement of the Koton Company -The Misleading Children
by Fulya Acikgoz
Journal of Business and Management Sciences. 2015, 3(3), 96-100. DOI: 10.12691/jbms-3-3-3
Pub. Date: July 10, 2015Views: 13035Downloads: 11066
advertisement; marketing strategy marketing communication
Abstract Full Text PDF (78 KB) Full Text HTML Full Text ePUB (30 KB)
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