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The Effectiveness of Advertising in Relation to the Personality of the Consumer
by Zuzana BIRKNEROVÁ, Radovan BAČÍK and Jaroslava GBUROVÁ
Journal of Finance and Economics. 2013, 1(2), 17-21. DOI: 10.12691/jfe-1-2-1
Pub. Date: April 28, 2013Views: 34879Downloads: 27254Citations: 4
advertising; temperament; consumer; personality; methodology
Abstract Full Text PDF (315 KB) Full Text HTML Full Text ePUB (134 B)
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