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How Social Currency Influences Sense of Virtual Community and Behavioral Intention: Evidence from the Pokémon Go Phenomenon

by Yu-Bing Wang

Journal of Business and Management Sciences. 2025, 13(4), 81-90. DOI: 10.12691/jbms-13-4-1
Pub. Date: July 28, 2025Views: 1783 Downloads: 3179Like: 2

Social Currency Sense of Virtual Community (SOVC) Behavior Intention Experience Marketing Pokémon GO

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