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The Impact of Omni-Channel Integration on Generation Z Purchase Intentions Towards FMCG Retailers: An Empirical Study on Egyptian FMCG Consumers
by Moaz Rizk, Ahmed El-Samadicy and Eiman Negm
Journal of Business and Management Sciences. 2024, 12(1), 1-12. DOI: 10.12691/jbms-12-1-1
Pub. Date: January 08, 2024Views: 4361Downloads: 8091
Omni-channel retailing seamless experience “SE” channel integration customer experience “CX” personalized customer journeys purchase intentions fast moving consumer goods “FMCG” retail transformation generation Z
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