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Examining the Impact of Green Marketing Strategy on Customer Value in the Egyptian OTC Pharmaceutical Market
by Ola Alaa El-Dien Ahmed Mohamed El-Badawy and Dr. Wael Kortam
American Journal of Environmental Protection. 2024, 12(4), 63-72. DOI: 10.12691/env-12-4-3
Pub. Date: November 21, 2024Views: 563Downloads: 814
Green Marketing (GM) Customer Value Sustainability Green Marketing Strategy Eco-friendly products Green Price Sustainable Development Green Promotion Green Advertising OTC Egyptian Pharmaceutical Market
Abstract Full Text PDF (231 KB) Full Text HTML Full Text ePUB (148 KB)
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