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First Mover Strategy and its Impact on Competitive Advantage among Selected Originator Pharmaceutical Companies in Kenya

by Luka Mwafwali Kachoga and Stephen Makau A. Muathe

Journal of Business and Management Sciences. 2025, 13(4), 112-120. DOI: 10.12691/jbms-13-4-4
Pub. Date: August 17, 2025Views: 1235 Downloads: 3242Like: 2

Barriers to Entry Strategy Niche Market Penetration Strategy Mass Market Dominance Strategy Competitive Advantage Rapid Product Cycle Strategy Kenya

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