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Accomplishing Organisational Turnaround through a Repositioning Strategy in a Manufacturing Context in Kenya
by Beatrice A. Oduor, James M. Kilika and Anne W. Muchemi
Journal of Business and Management Sciences. 2021, 9(4), 165-180. DOI: 10.12691/jbms-9-4-3
Pub. Date: November 26, 2021Views: 6457Downloads: 7350
repositioning strategy network relationships internal process control corporate rebranding firm performance
Abstract Full Text PDF (340 KB) Full Text HTML Full Text ePUB (234 KB)
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