A Study on Perceived Service Quality of IDEA Cellular Ltd. - A Case Study on Factor Analysis

Monalisha Pattnaik^1, , Abhipsa Ray², Biswa Bhusan Mall³, Rosemary Kujur³, Silpa Jena³ and Somu Jena³

¹Department of Business Administration, Utkal University, Bhubaneswar, India-751004

²IMBA, Dept. of Business Administration Utkal University, India-751004

³IMBA, Department of Business Administration Utkal University, India-751004

Cite this paper:
Monalisha Pattnaik, Abhipsa Ray, Biswa Bhusan Mall, Rosemary Kujur, Silpa Jena and Somu Jena. A Study on Perceived Service Quality of IDEA Cellular Ltd. - A Case Study on Factor Analysis. Journal of Business and Management Sciences. 2015; 3(1):53-57. doi: 10.12691/jbms-3-1-7

Abstract

The paper focuses on the perceived service quality of Idea Cellular which is a leading GSM mobile services operator in India. This study investigates the effect of marketing strategies espoused by Idea Cellular and its upshot on the consumers. It also attempts to study the expectations of the customers and the marketing strategies that have been taken by the organization to discharge them. A study of perception of distributors has also been made to understand insights and identify factors of customer satisfaction that the organization is focusing on. The study highlights the factors that contribute to the hedonistic escalation in this dynamic competitive world.

Keywords:
brand preference distributors customer satisfaction marketing strategies service quality

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