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SCOUR, Journal of Institute of Productivity and Management, Vol. 4, No. 2, July-December 2010.

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Article

A Study on Perceived Service Quality of IDEA Cellular Ltd. - A Case Study on Factor Analysis

1Department of Business Administration, Utkal University, Bhubaneswar, India-751004

2IMBA, Dept. of Business Administration Utkal University, India-751004

3IMBA, Department of Business Administration Utkal University, India-751004


Journal of Business and Management Sciences. 2015, Vol. 3 No. 1, 53-57
DOI: 10.12691/jbms-3-1-7
Copyright © 2015 Science and Education Publishing

Cite this paper:
Monalisha Pattnaik, Abhipsa Ray, Biswa Bhusan Mall, Rosemary Kujur, Silpa Jena, Somu Jena. A Study on Perceived Service Quality of IDEA Cellular Ltd. - A Case Study on Factor Analysis. Journal of Business and Management Sciences. 2015; 3(1):53-57. doi: 10.12691/jbms-3-1-7.

Correspondence to: Monalisha  Pattnaik, Department of Business Administration, Utkal University, Bhubaneswar, India-751004. Email: monalisha_1977@yahoo.com

Abstract

The paper focuses on the perceived service quality of Idea Cellular which is a leading GSM mobile services operator in India. This study investigates the effect of marketing strategies espoused by Idea Cellular and its upshot on the consumers. It also attempts to study the expectations of the customers and the marketing strategies that have been taken by the organization to discharge them. A study of perception of distributors has also been made to understand insights and identify factors of customer satisfaction that the organization is focusing on. The study highlights the factors that contribute to the hedonistic escalation in this dynamic competitive world.

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