A Comparative Study Between Digital and Traditional Marketing: A Case Study from Industrail Hub, Durgapur

Dr. priyabrata Bandyopadhyay^1, , Prof. Biswajit Sen¹ and Dr. B.C.Roy¹

¹Academy of Professional Courses

Cite this paper:
Dr. priyabrata Bandyopadhyay, Prof. Biswajit Sen and Dr. B.C.Roy. A Comparative Study Between Digital and Traditional Marketing: A Case Study from Industrail Hub, Durgapur. Journal of Business and Management Sciences. 2025; 13(2):37-42. doi: 10.12691/jbms-13-2-3

Abstract

Digital marketing refers to advertising delivered through digital channels viz. search engines, websites, social media, email, and mobile apps. Using online media channels, digital marketing is the method by which companies sell goods, services, and brands. Consumers heavily rely on digital means for consumerism. It is a stark reality that when we proceed with Google marketing insights we have found that almost 48% of consumers start their inquiries on search engines, while almost 33% look through brand websites and rest 26% search through mobile applications.

Keywords:
Digital Marketing Traditional Marketing Return on Investment PPC SEO Content Marketing Start-UP Flow of Traffic Global Reache

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