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IMPACT STUDIES OF IMPULSIVE BUYING BEHAVIOR AND EXPLORATORY TENDENCIES ON YOUTH OF CENTRAL INDIA November 2014.

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Article

A Comparative Study Between Digital and Traditional Marketing: A Case Study from Industrail Hub, Durgapur

1Academy of Professional Courses


Journal of Business and Management Sciences. 2025, Vol. 13 No. 2, 37-42
DOI: 10.12691/jbms-13-2-3
Copyright © 2025 Science and Education Publishing

Cite this paper:
Dr. priyabrata Bandyopadhyay, Prof. Biswajit Sen, Dr. B.C.Roy. A Comparative Study Between Digital and Traditional Marketing: A Case Study from Industrail Hub, Durgapur. Journal of Business and Management Sciences. 2025; 13(2):37-42. doi: 10.12691/jbms-13-2-3.

Correspondence to: Dr.  priyabrata Bandyopadhyay, Academy of Professional Courses. Email: priyabrata.bandyopadhyay@bcrec.ac.in

Abstract

Digital marketing refers to advertising delivered through digital channels viz. search engines, websites, social media, email, and mobile apps. Using online media channels, digital marketing is the method by which companies sell goods, services, and brands. Consumers heavily rely on digital means for consumerism. It is a stark reality that when we proceed with Google marketing insights we have found that almost 48% of consumers start their inquiries on search engines, while almost 33% look through brand websites and rest 26% search through mobile applications.

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