Effect of Video Viewing on Food Consumption and Perceived Taste

Tomoko Osera^1, and Nobutaka Kurihara²

¹Department of Nutrition and Health Sciences, Faculty of Food and Nutritional Sciences, Toyo University, 48-1, Oka, Asaka-shi, Saitama, Japan

²Hygiene and Preventive Medicine, Graduate School of Life Science, Kobe Women’s University, 2-1 Higashisuma-Aoyama, Suma, Kobe, Japan

Cite this paper:
Tomoko Osera and Nobutaka Kurihara. Effect of Video Viewing on Food Consumption and Perceived Taste. American Journal of Food and Nutrition. 2024; 12(6):159-164. doi: 10.12691/ajfn-12-6-2

Abstract

It has been shown that food environments can affect an individual’s eating behavior. Moreover, a study reported that most Japanese university students tend to eat food while watching videos. However, it was not determined whether eating habits can be influenced by video viewing, especially when considering certain factors, such as sex differences between those who eat and who appear on video. In our experiments, we used three videos with a duration of 90 seconds: (1) male eating popcorn, (2) female eating popcorn, and (3) just popcorn. It was implemented using two patterns of provision methods: the experiment in succession (Study 1) or on a weekly basis (Study 2). The outcome measures were consumption and perceived taste. The results revealed that no significant difference was observed in consumption and perceived taste regardless of sex difference. After adjusting for perceived satiety, no differences in the results of our experiments of consumption and perceived taste were observed. On the other hand, when conducting our feeding experiments, it was suggested to conduct them once a day to eliminate the effect of perceived taste. It was also suggested that factors other than the kind of video and sex differences may be related to the short-term eating consumption and perceived taste.

Keywords:
video viewing popcorn taste consumption university students

This work is licensed under a Creative Commons Attribution 4.0 International License. To view a copy of this license, visit http://creativecommons.org/licenses/by/4.0/

References:

[1]	Suzuki, M., Kimura, R., Kido, Y., et al. “Color of hot soup modulates postprandial satiety, thermal sensation, and body temperature in young women.” Appetite, 114: 209-216. 2017.
[2]	Osera, T., Iijima, K., and Kurihara, N. “Effect of the colour red on an apple’s deliciousness, taste and texture.” Journal of Food and Nutrition Research, 10 (3): 216-220. 2022.
[3]	Bellisle, F., Dalix, A.M., and Slama, G. “Non food-relaed environmental stimuli induce increased meal intake in healthy women: comparison of television viewing versus listening to a recorded story in lavoratory settings.” Appetite, 43(2): 175-180. 2004.
[4]	Kawai, N., Guo, Z., and Nakata, R. “Watching a remote-video confederate eating facilitates perceived taste and consumption of food.” Physiology & Behavior, 238: 113469. 2021.B.
[5]	Kawai, N., Guo, Z., and Nakata, R. “A human voice, but not human visual image makes people perceive food to taste better and to eat more: “Social” facilitation of eating in a digital media.” Appetite, 167: 105644. 2021.A.
[6]	Pliner, P. and Chaiken, S. “Eating, Social Motives, and Self-Presentation in Women and Men.” Journal of Experimental Social Psychology, 26: 240-254. 1990.
[7]	Young, M.E., Mizzau, M., Mai, N.T., et al, “Food for thought. What you eat depends on your sex and eating companions.” Appetite, 53: 268-271. 2009.
[8]	Salvy, S.-J., Coelho, J. S., Kieffer, E., & Epstein, L. H. (2007). Effects of social contexts on overweight and normal-weight children’s food intake. Physiology & Behavior, 92, 840–846.
[9]	Salvy, S.-J., Jarrin, D., Paluch, R., Irfan, N., & Pliner, P. (2007). Effects of social influence on eating in couples, friends and strangers. Appetite, 49, 92–99.
[10]	Nakata, R., and Kawai, N. “The “social” facilitation of eating without the presence of others: Self-reflection on eating makes food taste better and people eat more.” Physiology & Behavior, 179:23-29. 2017.
[11]	Osera, T., Katayama, Y., Mitsui, Y., et al, “What enhances food intake? –Silent eating or conversing while eating with others-” Journal of Food and Nutrition Research, 11(5): 360-364. 2023.
[12]	Hermans, R. C.J., Salvy, S., Larsen, J.K., et al. “Examining the effects of remote-video confederates on young women’s food intake.” Eating Behaviors, 13:246-251. 2012.
[13]	Imada, S. “The effect of likes/dislike of foods on sensory-specific satiety” The Japanese Journal of Health Psychology, 6(2):12-20. 1993.
[14]	Herman, P.C., Roth, D.A., and Polivy, J. “Effects of the Presence of others on food intake: A normative interpretation.” Psychological Bulletin, 129(6): 873-886. 2003.
[15]	Hetherington, M.M., Anderson, A.S., Norton, G.N. et al, “Situational effects on meal intake: A comparison of eating alone and eating with others.” Physiology & Behavior, 88: 498-505. 2006.
[16]	Fiegel, A., Meullenet, J.F., Harrington, R.J. et al. “Background music genre can modulate flavor pleasantness and overall impression of stimuli.” Appetite, 76: 144-152. 2014.
[17]	Spence, C., Velasco, C., Knoeferle, K. “A large sample study on the influence of the multisensory environment on the wine drinking experience” Flavour, 3:8. 2014.
[18]	Graziose, M.M., Koch, P.A., Wolf, P.A. et al, “Cafeteria noise exposure and fruit and vegetable consumption at school lunch: A cross-sectional study of elementary students” Appetite, 136: 130-136. 2019.