Relationship between Seniors’ Perceptions of Value Disciplines and Organizational Performance in Hotels and Accommodations Sector: The Moderating Effects of Relational Trust in a Corporate Context

Kao Jen-Shou¹, Liu Chun-Chu², Chen Po-Jen^3, and Kan Tang-Chung⁴

¹Kao, Ren-Shou, Assistant Professor, Department of Leisure and Tourism Management, Shu-Te University

²Liu, Chun-Chu, Professor, College of Continuing Education, Chang Jung Christian University

³Doctoral student of Graduate Institute of Tourism Management National Kaohsiung University of Hospitality and Tourism

⁴Associate Professor of Department of Travel Management National Kaohsiung University of Hospitality and Tourism

Cite this paper:
Kao Jen-Shou, Liu Chun-Chu, Chen Po-Jen and Kan Tang-Chung. Relationship between Seniors’ Perceptions of Value Disciplines and Organizational Performance in Hotels and Accommodations Sector: The Moderating Effects of Relational Trust in a Corporate Context. Journal of Business and Management Sciences. 2025; 13(6):190-198. doi: 10.12691/jbms-13-6-2

Abstract

This study examined the effects of value disciplines on organizational performance as well as the moderating effects of relational trust-value discipline interactions on organizational performance. Data were collected through an electronic questionnaire survey conducted among individuals holding the positions of chairperson, general manager, deputy general manager, assistant manager, and director in hotels (i.e., star-rated and tourist hotels) and inns (i.e., business hotels and motels). The results indicated that, in the hotel group, value disciplines (operational excellence and product leadership) had a significant positive influence on organizational performance, whereas in the inn group, only customer intimacy showed a significant positive influence. In addition, the interaction between relational trust and value disciplines (product leadership and customer intimacy) exhibited significant moderating effects on organizational performance in both the hotel and inn groups.

Keywords:
Value Discipline Operationally Excellent Product Leadership Customer Intimate Organizationally Performance Relation- Trust

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