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Journal of Business and Management Sciences
ISSN (Print): 2333-4495 ISSN (Online): 2333-4533 Website: https://www.sciepub.com/journal/jbms Editor-in-chief: Heap-Yih Chong
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Content: Volume 7, Issue 2

Open AccessArticle
An Empirical Study on the Relationship between Interaction Number and Marketing Effect of Movie Microblog
by Siyi Wang and Jie Long
Journal of Business and Management Sciences. 2019, 7(2), 59-63. DOI: 10.12691/jbms-7-2-1
Pub. Date: April 06, 2019Views: 9539Downloads: 8966
movie marketing AISAS model microblog interaction number marketing effect
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Open AccessArticle
Project Management Readiness: A Glimpse into the Troubled Rhetoric and the Expected Delivery of 2020 Priority Action Projects in Africa
by EA Ochungo and Raila Amollo Odinga
Journal of Business and Management Sciences. 2019, 7(2), 64-71. DOI: 10.12691/jbms-7-2-2
Pub. Date: April 22, 2019Views: 8480Downloads: 8407
readiness project management skills training technical human contextual
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Open AccessArticle
Interrelationships between Viral Marketing and Purchase Intention via Customer-Based Brand Equity
by Hsiang-Hsi Liu and Yu-Ning Wang
Journal of Business and Management Sciences. 2019, 7(2), 72-83. DOI: 10.12691/jbms-7-2-3
Pub. Date: May 10, 2019Views: 12343Downloads: 11170
viral marketing customer-based brand equity purchase intention advertising
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Open AccessArticle
The Mediating Role of User Perception on the Relationship between Information Technology Integration and Performance of Selected Public Hospitals in Kenya
by Stephen Muathe, Stephen Titus Waithaka and Iloka Kenneth Malongo
Journal of Business and Management Sciences. 2019, 7(2), 84-90. DOI: 10.12691/jbms-7-2-4
Pub. Date: May 24, 2019Views: 10500Downloads: 10551
information technology in Kenya user perception public hospitals information technology integration
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Open AccessArticle
Corporate Social Responsibility and Human Rights – Role of the International Organisations to Regulate Business Corporations for Violating Human Rights: A Socio-Legal Study
by Leeladhara Mangalpady Bhandary
Journal of Business and Management Sciences. 2019, 7(2), 91-99. DOI: 10.12691/jbms-7-2-5
Pub. Date: June 13, 2019Views: 7480Downloads: 5995
corporate social responsibility business corporations legal personality human rights
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