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Journal of Business and Management Sciences
ISSN (Print): 2333-4495 ISSN (Online): 2333-4533 Website: https://www.sciepub.com/journal/jbms Editor-in-chief: Heap-Yih Chong
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Content: Volume 7, Issue 2

Open AccessArticle
An Empirical Study on the Relationship between Interaction Number and Marketing Effect of Movie Microblog
by Siyi Wang and Jie Long
Journal of Business and Management Sciences. 2019, 7(2), 59-63. DOI: 10.12691/jbms-7-2-1
Pub. Date: April 06, 2019Views: 10313Downloads: 9938
movie marketing AISAS model microblog interaction number marketing effect
Abstract Full Text PDF (154 KB) Full Text HTML Full Text ePUB (225 KB)
Open AccessArticle
Project Management Readiness: A Glimpse into the Troubled Rhetoric and the Expected Delivery of 2020 Priority Action Projects in Africa
by EA Ochungo and Raila Amollo Odinga
Journal of Business and Management Sciences. 2019, 7(2), 64-71. DOI: 10.12691/jbms-7-2-2
Pub. Date: April 22, 2019Views: 9104Downloads: 9285
readiness project management skills training technical human contextual
Abstract Full Text PDF (207 KB) Full Text HTML Full Text ePUB (139 KB)
Open AccessArticle
Interrelationships between Viral Marketing and Purchase Intention via Customer-Based Brand Equity
by Hsiang-Hsi Liu and Yu-Ning Wang
Journal of Business and Management Sciences. 2019, 7(2), 72-83. DOI: 10.12691/jbms-7-2-3
Pub. Date: May 10, 2019Views: 13692Downloads: 12496
viral marketing customer-based brand equity purchase intention advertising
Abstract Full Text PDF (653 KB) Full Text HTML Full Text ePUB (354 KB)
Open AccessArticle
The Mediating Role of User Perception on the Relationship between Information Technology Integration and Performance of Selected Public Hospitals in Kenya
by Stephen Muathe, Stephen Titus Waithaka and Iloka Kenneth Malongo
Journal of Business and Management Sciences. 2019, 7(2), 84-90. DOI: 10.12691/jbms-7-2-4
Pub. Date: May 24, 2019Views: 11327Downloads: 11535
information technology in Kenya user perception public hospitals information technology integration
Abstract Full Text PDF (178 KB) Full Text HTML Full Text ePUB (113 KB)
Open AccessArticle
Corporate Social Responsibility and Human Rights – Role of the International Organisations to Regulate Business Corporations for Violating Human Rights: A Socio-Legal Study
by Leeladhara Mangalpady Bhandary
Journal of Business and Management Sciences. 2019, 7(2), 91-99. DOI: 10.12691/jbms-7-2-5
Pub. Date: June 13, 2019Views: 8009Downloads: 6673
corporate social responsibility business corporations legal personality human rights
Abstract Full Text PDF (160 KB) Full Text HTML Full Text ePUB (39 KB)
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