An Empirical Study of Consumer Ethics: A Comparative Study of Two Firms of Faisalabad, Pakistan

Khaliq Ur Rehman Cheema^1, , Nasir Imtiaz¹ and Yasir Shafiq¹

¹Department of Business Administration, Government College University, Faisalabad, Pakistan

Cite this paper:
Khaliq Ur Rehman Cheema, Nasir Imtiaz and Yasir Shafiq. An Empirical Study of Consumer Ethics: A Comparative Study of Two Firms of Faisalabad, Pakistan. Journal of Business and Management Sciences. 2013; 1(3):32-35. doi: 10.12691/jbms-1-3-1

Abstract

Ethics are very important factor in today business. We have conducted this study to identify consumer ethics and their buying behavior in Particular two Organizations of Faisalabad, to study the consumer ethics we used four different dimensions. The purpose of this paper to find the situation in which consumer behaves unethically in Pakistan. And the result compares with previous consumer ethics researches. It is an exploratory research for the purpose of seeing the consumer ethics. The study shows that different consumers behave differently in term of ethical point of view. Our study shows that customers similar in terms of Machiavellianism they display. Limitation in this paper is that the study was conducted only in Faisalabad. Another problem is that time; willingness and mood of the customers also affect the responses. This is an exploratory research and the results are not claimed to be generalized. So the further research should be made on social and political problems which affect the ethical behaviors and try to generalize the results.

Keywords:
ethics unethical practices Machiavellianism willingness Pakistan

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