Supply Chain Management in OMFED-Creating Values through White Channels: A Case Study

Adyasha Suvadarshini^1, and Gopal Prasad Roy²

¹Mother’s Business School, Bhubaneswar, India

²Support Services and Dam Safety, Govt. of Odisha, Dept. of Water Resources, Bhubaneswar, India

Cite this paper:
Adyasha Suvadarshini and Gopal Prasad Roy. Supply Chain Management in OMFED-Creating Values through White Channels: A Case Study. Journal of Business and Management Sciences. 2014; 2(3A):33-40. doi: 10.12691/jbms-2-3A-5

Abstract

The present study focuses on the supply chain management in Orissa State Co-operative Milk Producers' Federation Limited (OMFED), a leading state dairy giant that operates in Odisha which is an eastern state of India. A detailed discussion regarding its distribution channels has been carried out starting from procurement, marketing to finally delivering milk and its products to the customers. Apart from this, a comparative analysis between OMFED and AMUL, the National Dairy giant of India, has been presented to draw managerial decisions for sustaining in the competitive market. Further, the challenges faced by OMFED are stated along with the perceived opportunities that may help OMFED to build a strong competitive edge over its competing brands.

Keywords:
supply chain distribution channels milk and milk products value addition

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