Equipment Management Strategy and Industrial Performance in China - Huawei as an Example

Zhang Yang^1,

¹Ningxia University, School of International Education, Yin Chuan, China

Cite this paper:
Zhang Yang. Equipment Management Strategy and Industrial Performance in China - Huawei as an Example. Journal of Business and Management Sciences. 2022; 10(2):93-104. doi: 10.12691/jbms-10-2-5

Abstract

In recent years, although Huawei is a leading company that still faces numerous challenges in its operation level. This paper takes Huawei as the research object and conducts in-depth analysis and exploration of Huawei's management strategy, mainly focusing on marketing, technology innovation and human resources. Firstly, through analysis of internal and external environment faced by Huawei, it shows some problems such as marketing channel construction, technology blockade and staff management in the process of operation. Secondly, through analysis of the current marketing status of Huawei and marketing strategies of other brands in the same industry, it found that channel construction in third and fourth tier cities is not perfect, and puts forward corresponding optimization suggestions like finding clear target market, target positioning, learning other brand marketing strategies, etc. Thirdly, through the study of its technological innovation strategy, it found the shortage of core chip supply and put forward improvements, such as giving full play to entrepreneurship to stimulate creativity of employees and continuing to expand research and development investment. Fourthly, through analysis of Huawei's corporate culture and industry environment, it found that higher staff turnover, and give suggestions like perfecting the incentive mechanism and adhering to a people-centered approach, etc.

Keywords:
Huawei strategic management business strategy marketing strategy technological innovation strategy human resource strategy

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