Present and Future of Nestlé Bangladesh Limited

Haradhan Kumar Mohajan^1,

¹Premier University, Chittagong, Bangladesh

Cite this paper:
Haradhan Kumar Mohajan. Present and Future of Nestlé Bangladesh Limited. American Journal of Food and Nutrition. 2015; 3(2):34-43. doi: 10.12691/ajfn-3-2-1

Abstract

In the food industry Nestlé is the leading multinational company and the most trusted name with high quality products. It offers healthier and tastier choices throughout all stages of a consumer’s life and at any time of the day. Based on science and Research and Development, the Company permanently innovate its portfolio of food and beverages. The aim of the Company is to build strong foundations of compliance and sustainable business practices globally. This paper discusses the marketing strategy, competition structure and other strategies of Nestlé S.A. Creating Shared Value is a philanthropic act of Nestlé in Bangladesh. An attempt has been taken here to represent present situation and future attempts of Nestlé Bangladesh Limited with the help of SWOT analysis and BCG growth sharing matrix. Due to the substantial growth and the other business perspective, the Company has developed its own functional areas in Bangladesh.

Keywords:
BCG Matrix CSV Nestlé SWOT analysis

This work is licensed under a Creative Commons Attribution 4.0 International License. To view a copy of this license, visit http://creativecommons.org/licenses/by/4.0/

References:

[1]	Annual Report, “Nestlé S.A.”, Vevey, Switzerland. 2014.
[2]	Annual Report, “Nestlé S.A.”, Vevey, Switzerland. 2010.
[3]	Ansoff, I.H., “Corporate Strategy”, London: Penguin Books. 1987.
[4]	Ansoff, I.H. and McDonnell, E.J., “Implanting Strategic Management”, 2nd Ed., Cambridge, Great Britain: Prentice Hall International (UK) Ltd. 1990.
[5]	Armstrong, J.S. and Brodie, R.J., “Effects of Portfolio Planning Methods on Decision Making: Experimental Results”, International Journal of Research in Marketing, 11(1): 73-84. 1994.
[6]	BCG Website: http://www.bcg.com.
[7]	Boston Consulting Group, “Perspectives on Experience, Boston: The Boston Consulting Group”. 1968.
[8]	Chermack, T.J. and Kasshanna B.K., “The Use of and Misuse of SWOT Analysis and Implications for HRD Professionals”, Human Resource Development International, 10(4): 383-399. 2007.
[9]	Chowdhury, S.K. “Policy Support to CSR in the Context of Tax Exemption for the Banking Sector”. 2014.
[10]	Corporate Governance Report, “Nestlé Bangladesh Limited”, Dhaka, Bangladesh. 2014.
[11]	Corporate Watch, “Nestlé S.A.: Who, Where, How Much?” Vevey, Switzerland. 2012.
[12]	Creating Shared Value Reports, “The Nestlé S. A.”, Vevey, Switzerland. 2008.
[13]	Hambrick, D.C., MacMillan, I.C. and Day D.L., “Strategic Attributes and Performance in the BCG Matrix–A Profit Impact of Market Strategies (PIMS)-Based Analysis of Industrial Product Businesses”, Academy of Management Journal, 25(3): 510-531. 1982.
[14]	Humphrey, A., “SWOT Analysis for Management Consulting”, SRI Alumni Newsletter. 2005.
[15]	Islam, S.S., “Internship Report on Working Capital Management at Nestle Bangladesh Limited” BRAC University, Bangladesh. 2014.
[16]	IUF Dairy Division, “Nestlé S.A.”, Switzerland. 2013.
[17]	Kumar, A., “Nestlé India–on BCG Matrix”, Research Expo International Multidisciplinary Research Journal, II(II): 1-10. 2012.
[18]	Lu, H. and Zhao, L., “Integrating GIS and BCG Model for Marketing Strategic Planning, Proceedings of the 11th Annual Conference of Asia Pacific Decision Sciences Institute”, Hong Kong, June 14-18, 2006: 718-725. 2006.
[19]	McDonald, M., “Marketing Plans: How to Prepare Them, How to Use Them”: 175-245. MA: Butterworth-Heinemann. 2003.
[20]	Nestlé Bangladesh Limited, “Nestlé Bangladesh Limited”, Gulshan, Dhaka, Bangladesh. 2014.
[21]	Nestlé in Society, “Creating Shared Value and Meeting Our Commitments”, Full Report. 2012.
[22]	Nestlé Management Report, “Nestlé Bangladesh Limited”, Gulshan, Dhaka, Bangladesh. 2014.
[23]	Nestlé Annual Report, “Consolidated Financial Statements of the Nestlé Group 2013”, 147th Financial Statements of the Nestlé S. A. 2014.
[24]	Nestlé Group, “Quick Facts”, Nestlé S.A., Vevey, Switzerland. 2013.
[25]	Nestlé Website: http://www.nestlé.com
[26]	Nestlé World, “Nestlé S.A.”, Vevey, Switzerland. 2013.
[27]	Quincy, R., “SWOT Analysis: Raising Capacity of your Organization”, Rutgers School of Social Work. 2012.
[28]	Sayeef Z.S., “Internship Report on Nestlé Bangladesh Ltd.”, BRAC University, Bangladesh. 2014.
[29]	Sazid, S.M.S., “Internship Report on Training Function of Nestlé Bangladesh” BRAC Business School, BRAC University, Bangladesh. 2012.
[30]	Stevens, A., Fosness, D., Katz, J. and Harrison, J.S., “Nestlé S.A.”, Robins School of Business, University of Richmond. 2012.
[31]	Tarannum, M., “Internship Report on CSR Activities of Nestlé Bangladesh Limited” BRAC University, Bangladesh. 2014.
[32]	Temmerman, R., “Stars, Problem Children, Dogs and Cash Cows: Evocative Terminology in Multilingual Business Communication”, SYNAPS, Journal of Professional Communication: 48-61. 2011.
[33]	The Nestlé Sustainability Review, “Nestlé S.A.”, Vevey, Switzerland. 2002.
[34]	The World of Nestlé, “Nestlé S.A.”, 1800 Vevey, Switzerland. 2006.
[35]	Thompson, A.A. and Strickland, A.J., “Crafting and Implementing Strategy”, Text and Readings. Oakland, USA: Irwin, Inc. 1995.
[36]	Westhues, A., Lafrance J. and Schmidt G., “A SWOT Analysis of Social Work Education in Canada”, Social Work Education: The International Journal, 20(1): 35-56. 2001.