Doing Televised Rhetorical Analysis as a Means of Promoting University Awareness in a Target Market

Jim Schnell^1,

¹Department of Communication Studies, Ohio Dominican University, Columbus, Ohio

Cite this paper:
Jim Schnell. Doing Televised Rhetorical Analysis as a Means of Promoting University Awareness in a Target Market. American Journal of Information Systems. 2015; 3(2):37-39. doi: 10.12691/ajis-3-2-2

Abstract

This article will describe aspects of doing televised rhetorical analysis as they relate to the promotion of university awareness in a particular target market. Such considerations will include variables that most professors encounter in their efforts to address the “service” expectations of their employment and how these variables can be commensurate with significant public relations goals of the institution. How we address “service” expectations can differ markedly but the objectives of such efforts are fairly consistent.

Keywords:
rhetorical analysis mass media channels higher education

This work is licensed under a Creative Commons Attribution 4.0 International License. To view a copy of this license, visit http://creativecommons.org/licenses/by/4.0/

References:

[1]	Adler, R.; Rosenfeld, L. and R. Proctor. Interplay. New York, N.Y.: Oxford University Press, 2012.
[2]	Barker, L. Listening Behavior. Englewood Cliffs, New Jersey: Prentice-Hall, 2008.
[3]	Barnlund, D. Interpersonal Communication: Survey and Studies. Boston, Massachusetts: Houghton-Mifflin, 2006.
[4]	Berelson, B. and G. Steiner. Human Behavior: An Inventory of Scientific Findings. New York, N.Y.: Harcourt, Brace and Jovanovich, 2006.
[5]	Canary, D. and M. Cody. Interpersonal Communication. New York, N.Y.: St. Martin’s Press, 2008.
[6]	Davies, P. (ed.) American Heritage Dictionary. New York, N.Y.: Bartleby Publishers, 2010.
[7]	Devito, J. The Interpersonal Communication Book. Upper Saddle River, New Jersey: Pearson Publishers, 2013.
[8]	Ehninger, D.; Gronbeck, B.; McKerrow, R. and A. Monroe. Principles and Types of Speech Communication. Needham Heights, Massachusetts: Allyn and Bacon, 2006.
[9]	Hall, E. The Hidden Dimension. New York, N.Y.: Doubleday, 2009.
[10]	Knapp, M.; Hall, J. and T. Horgan. Nonverbal Communication in Human Interaction. Belmont, California: Wadsworth Publishing, 2014.
[11]	Littlejohn, S. and K. Foss. Theories of Human Communication. Belmont, California: Wadsworth Publishing, 2011.
[12]	Masterson, J.; Beebe, S. and N. Watson. Speech Communication: Theory and Practice. New York, N.Y.: Holt, Rinehart, and Winston, 20010.
[13]	Pearson, J. and P. Nelson. Understanding and Sharing. Boston, Massachusetts: McGraw-Hill, 2011.
[14]	Rahim, M. Managing Conflict in Organizations. New Brunswick, New Jersey: Transaction Publishers, 2012.
[15]	Trenholm, S. and A. Jensen. Interpersonal Communication. New York, NY: Oxford University Press, 2013.