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Berelson, B. and G. Steiner. Human Behavior: An Inventory of Scientific Findings. New York, N.Y.: Harcourt, Brace and Jovanovich, 2006.

has been cited by the following article:

Article

Doing Televised Rhetorical Analysis as a Means of Promoting University Awareness in a Target Market

1Department of Communication Studies, Ohio Dominican University, Columbus, Ohio


American Journal of Information Systems. 2015, Vol. 3 No. 2, 37-39
DOI: 10.12691/ajis-3-2-2
Copyright © 2015 Science and Education Publishing

Cite this paper:
Jim Schnell. Doing Televised Rhetorical Analysis as a Means of Promoting University Awareness in a Target Market. American Journal of Information Systems. 2015; 3(2):37-39. doi: 10.12691/ajis-3-2-2.

Correspondence to: Jim  Schnell, Department of Communication Studies, Ohio Dominican University, Columbus, Ohio. Email: schnellj@ohiodominican.edu

Abstract

This article will describe aspects of doing televised rhetorical analysis as they relate to the promotion of university awareness in a particular target market. Such considerations will include variables that most professors encounter in their efforts to address the “service” expectations of their employment and how these variables can be commensurate with significant public relations goals of the institution. How we address “service” expectations can differ markedly but the objectives of such efforts are fairly consistent.

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