International Journal of Econometrics and Financial Management
ISSN (Print): 2374-2011 ISSN (Online): 2374-2038 Website: Editor-in-chief: Tarek Sadraoui
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International Journal of Econometrics and Financial Management. 2018, 6(2), 27-35
DOI: 10.12691/ijefm-6-2-1
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Strategy for Business Development of Agribank Thanh Hoa to 2020

Nguyen Xuan Duong1, and Le Quang Hieu1

1Deparment Business Administration, Faculty of Economics - Business Administration Hong Duc University, Vietnam

Pub. Date: September 26, 2018

Cite this paper:
Nguyen Xuan Duong and Le Quang Hieu. Strategy for Business Development of Agribank Thanh Hoa to 2020. International Journal of Econometrics and Financial Management. 2018; 6(2):27-35. doi: 10.12691/ijefm-6-2-1


“Strategy is the red thread through the activities of an organization - An Ssofg, 1965’; strategy is extremely important role in the operation of every organization, every enterprise: strategy contributed to help a business organization become more active in anticipating the changes of environment from which they can control their activities. In the current economic market, a good strategy helps increasing the competitiveness of businesses, ensuring a strong dominance of enterprise. [1] In the trend of integration and competition, the same with other companies are operating in Vietnam, Thanh Hoa Agribank has many opportunities for growth while facing new business environment more complex and risky. Competitive pressures increased when domestic banks are constantly expanding the scope of operation, growing both in quantity and quality, many foreign credit organizations are willing to participate in the Vietnam market will create a new competitive pressures increasingly strident. In this context, the question for each bank is planning a suitable business strategy to stand firmly in the market and continue to grow. For these above reasons, I decised to choose the paper "Strategy for business development of Agribank Thanh Hoa to 2020" for reseach.

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[3]  Nguyen Thanh Do, Strategic Management Book - the Economics publisher in 2012.
[4]  Blue ocean strategy book - the knowledge publisher in 2007.
[5]  Strategic Planning Book – the publisher of Culture and Information.
[6]  The annual report 2013 - 2017 of Agribank Thanh Hoá.
[7]  Survey Report about products and services of Marketing Department- Agribank Thanh Hoa in 2010.
[8]  The survey of retail products of marketing department – Agribank.
[9]  The survey of retail credit of Marketing Department – Agribank.
[10]  The servey report about satisfaction of Marketing Department – Agribank.
[11]  The report for implementation of tasks and plan social and economic development, period 2013 - 2017 by the Ministry of Planning and Investment.
[12]  “Open bank services in 2010 "by Le Xuan Nghia - Director of Strategic Development Bank in
[13]  Bank CEO Seminar on 'Development of the retail banking market' in updated on 29/04/2017
[14]  Businesses data at the GSO website.
[15]  Annual Report of State Bank of the years 2013 to 2017.