Evaluation of Two Major Online Travel Agencies of US Using TOPSIS Method

Morteza Soleymaninejad^1, , Milad Shadifar² and Ayoub Karimi³

¹MA student in tourism management, university of Tehran

²MA graduated in geography and tourism planing, Islamic Azad university of Nour

³MA student in Ecotourism, Islamic Azad university of Nour

Cite this paper:
Morteza Soleymaninejad, Milad Shadifar and Ayoub Karimi. Evaluation of Two Major Online Travel Agencies of US Using TOPSIS Method. Digital Technologies. 2016; 2(1):1-8. doi: 10.12691/dt-2-1-1

Abstract

Nowadays, online services for tourism are a necessity. Tourism companies need a standard website for providing online services if they don't want to fall behind their competitors. Having a website has become so important and crucial that during recent years, many travel agencies have been stablished that only work online and do not have physical address and do not use any of traditional methods. So this website should be based on a scientific and approved framework if company wants to be successful in this very competitive market. In this study, two major online agencies of US that are considered as each other's main competitors, are examined and analyzed using TOPSIS method and based 6 main criteria. And at the end, the results are presented and some suggestions are given that can help improve these websites.

Keywords:
website evaluation online travel agencies AHP TOPSIS tourism

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