Perspectives Relative to Mobile-Banking Adoption in the United Arab Emirates

Haroun Al Ryalat^1,

¹College of Information Technology, Ajman University, Ajman, UAE

Cite this paper:
Haroun Al Ryalat. Perspectives Relative to Mobile-Banking Adoption in the United Arab Emirates. American Journal of Information Systems. 2017; 5(1):13-20. doi: 10.12691/ajis-5-1-2

Abstract

Mobile-banking (m-banking) services, which are primarily engaged over Short Messaging Service (SMS) or tunneling General Packet Radio Service (GPRS) (or in some cases through Unstructured Supplementary Service Data (USSD), have enabled provisions of several financial services including intra- and interbank funds transfers and other merchant services. M-banking services reduce temporal and spatial constraints through internet-enabled mobile devices such as smart-phones. In the United Arab Emirates (UAE), the adoption of m-banking is still in its infancy and the statistics are low compared to Europe and North America. Although smartphones are the most dominant form of communications in the UAE, m-banking penetration has been relatively low. Using three constructs to develop a web-based survey instrument, a structured equation modeling (SEM) technique was implemented to assess the correlation between the extended Technology Acceptance Model (TAM) constructs with m-banking adoption. The results indicated that perceived ease, trust, credibility, and usefulness were significant predictors of m-banking adoption in the UAE. The revealing component of users in each of the Emirates representing the UAE was outside the focus of this study while focus on UAE consumers irrespective of their residents in the country. The findings of this study will provide financial institutions the critical information to help expand m-banking services especially in the UAE. In addition, this study may contribute to social changes in ameliorating the lack of effective customer service.

Keywords:
M-banking M-banking adoption mobile services technology acceptance model

This work is licensed under a Creative Commons Attribution 4.0 International License. To view a copy of this license, visit http://creativecommons.org/licenses/by/4.0/

References:

[1]	Aboelmaged., M.G. and Gebba, T.R., “Mobile Banking Adoption: An Examination of Technology Acceptance Model and Theory of Planned Behavior,” International Journal of Business Research and Development, 2(1). 35-50. 2013.
[2]	Fernandes, C. and Awamleh, R., “Internet Banking: an Empirical investigation into the extent of adoption by banks and the Determinants of Customer Satisfaction in the United Arab Emirates,” Journal of internet banking and commerce, 10(1). 1-12. 2005.
[3]	Dasgupta, S., R., Paul, and S., Fuloria, “Factors Affecting Behavioral Intentions towards Mobile Banking Usage: Empirical evidence from India,” Romanian Journal of Marketing, 3(1). 6-28. 2011.
[4]	Bandyopadhyay, G., Banking the Unbanked: Going Mobile in Africa, Infosy Technologies Ltd., 2010.
[5]	Richmond, A., Boumedyen, S., “Schemes for Distributed Computing Environment Based on Cloud Computing Technology for Ministry of Regional Municipalities and Water Resources (MRMWR),” International Journal of Engineering Inventions, 6(1). 01-06. Jan 2017.
[6]	Hernandez, J, “The Regulatory Landscape of Mobile Banking,” Telecommunications Management Group, 2011. [Online]. Available: http://www.itu.int/ITUD/treg/Events/Seminars/GSR/documents/Session_1_Hernandez.pdf /. [Accessed: Jan. 2, 2017].
[7]	KPMG, “Illustrative Financial Statements: Banks,” IFRS, 2012. [Online]. Available: https://home.kpmg.com/content/dam/kpmg/pdf/2013/04/1-illustrative-financial-statements-banks.pdf. [Accessed: Dec. 20, 2016].
[8]	World Bank, “United Arab Emirates”, 2015. [Online]. Available: http://data.worldbank.org/country/united-arab-emirates. [Accessed: Mar. 8, 2017].
[9]	Krueger, R. A., and Casey, M. A., Focus groups: A Practical Guide for Applied Research, Sage publications, 2014.
[10]	Davis, F.D., “Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology,” MIS Quarterly, 13(3). 319-39. 1989.
[11]	Davis, F.D., “User Acceptance of Information Technology: System Characteristics, User Perceptions and Behavioral Impacts,” International Journal of Man Machine Studies, 38(3). 475-487. 1993.
[12]	McKechnie, S., Winklhofer, H. and Ennew, C., “Applying the Technology Acceptance Model to the Online Retailing of Financial Services,” International Journal of Retail & Distribution Management, 34 (4). 388-410. 2006.
[13]	Venkatesh, V., and Davis, F. D., “A Theoretical Extension of the Technology Acceptance Model: Four Longitudinal Filed Studies,” Management Science, 46(2). 186-204. 2000.
[14]	Workman, M., "Advancements in Technology: New Opportunities to Investigate Factors Contributing to Differential Technology and Information Use," International Journal of Management and Decision Making, 8(2). 318-342. 2007
[15]	Mathieson, K., Peacock, E. and Chin, W., “Extending the technology acceptance model: the influence of perceived user,” The Data Base for Advances in Information Systems, 32(3). 86-113. 2001.
[16]	Mugenda, O. M., Research methods: Quantitative and qualitative Approaches, African Centre for Technology Studies, 2003.
[17]	Kothari, C. R., Research Methodology: Methods and techniques, New Age International, 2004.
[18]	Hair, J.F., Anderson, R.E., Tatham, R.L. and Black, W.C., Multivariate Data Analysis, Prentice-Hall, Englewood Cliffs, 1998.
[19]	Richmond, A., Boumedyen, S., “A Security Analysis To Be Technology Architecture For Ministry of Regional Municipalities and Water Resources (MRMWR),” International Journal of Research in Social Sciences, 6(1). 01-06. Jan. 2017.
[20]	Richmond. A., Haroun, A. and Khalid. A, “Interpreting Causes of Attrition in an Information Technology (I.T.) Undergraduate Degree Program within a Gulf State Regional University,” International Journals of Multidisciplinary Research Academy, 6(10). 2016.
[21]	Richmond, A., Haroun, A., Theo, O., “Perspectives for Cyber-Deterrence: A Quantitative Analysis of Cyber Threats and Attacks on Consumers,” International Journal of Innovative Research in Science, Engineering and Technology, 5(7). 01-18. Aug.2016.