Entertainment-Centric Statistical Analysis of Indoor and Outdoor Auditoriums in Mall Construction Using Visitors Opinions

Hasibullah Khan^1, and Ahmad Jawad Niazi¹

¹Department of Architecture, Kabul Polytechnic University, Kabul, Afghanistan

Cite this paper:
Hasibullah Khan and Ahmad Jawad Niazi. Entertainment-Centric Statistical Analysis of Indoor and Outdoor Auditoriums in Mall Construction Using Visitors Opinions. American Journal of Civil Engineering and Architecture. 2025; 13(2):27-33. doi: 10.12691/ajcea-13-2-1

Abstract

The incorporation of leisure areas into the design of shopping malls has become more important in today's competitive retail market. Environmental quality in green buildings and traditional structures has been examined in a number of researches. There has been a dearth of research comparing the subjective experiences of shoppers in green as well as non-green shopping malls and there has been a lack of research focusing on structures like shopping malls. The purpose of this research is to identify significant variations in spectator preferences between indoor and outdoor auditorium experiences using the analysis of variance (ANOVA) technique. Additionally, the variables influencing the environmental quality and customer satisfaction of shopping mall buildings were examined. Visitors provide their thoughts on a wide range of factors, including the quality of the seats, the sound, the decor and their overall experience. The ANOVA approach is used to separate out significant differences in patron tastes, providing a detailed image of the elements influencing their leisure time. According to the findings, consumers have a greater environmental tolerance level when they recognize that a building is environmentally friendly and their age and/or length of time spent in the building have a role in their assessments of their happiness with the building's environment. Based on the assumption of energy efficiency, this research offers recommendations for improving the interior and outdoor physical environment, serving as a guide for the development and maintenance of environmentally friendly shopping centers.

Keywords:
environmental quality shopping mall construction building air quality relaxing centre

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