This article highlights the importance for business to create value for itself and for society. In this process, businesspersons should give room for creative and intuitive thinking to help building value by integrating design thinking onboard. Its application to business has allowed designers to build new business models or to revolutionize new forms of doing business. By opening their minds, businesspersons can work in collaboration with the designers and co-create value for their companies and for society.

business, design, business design, design thinking