Article citationsMore >>

Singhapakdi, A. and Scott J Vitell, G.Franke 1999. Antecedents, consequences, and mediating effects of perceived moral intensity and personal moral philosophies. Academy of Marketing Science Journal. Vol. 27, Iss. 1.

has been cited by the following article:

Article

Crossing the Ethic – Non Ethic Border: A Cognitive Dissonance Theory Approach

1University of Puerto Rico, Rio Piedras Campus, Puerto Rico


American Journal of Educational Research. 2014, Vol. 2 No. 3, 123-134
DOI: 10.12691/education-2-3-2
Copyright © 2014 Science and Education Publishing

Cite this paper:
Silvia López Paláu, Beatriz Rivera-Cruz. Crossing the Ethic – Non Ethic Border: A Cognitive Dissonance Theory Approach. American Journal of Educational Research. 2014; 2(3):123-134. doi: 10.12691/education-2-3-2.

Correspondence to: Silvia  López Paláu, University of Puerto Rico, Rio Piedras Campus, Puerto Rico. Email: slopez@coqui.net

Abstract

The main purpose of this study is to identify the importance of several variables in the ethical decision making process, propose a model that incorporates the Festinger (1957) Cognitive Dissonance Theory and the Jones (1991) model. With that in mind a measurement instrument was developed using the Personal Ethical Threshold (Comer and Vega, 2008). The results provide valuable data worth considering in the design of business curriculums.

Keywords