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Gartner W.B. (1988), Who is the entrepreneur? Is the wrong question?, American Journal of Small Business, vol. 12, n°4, pp. 11-31.

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Article

The Importance of Behavioral Factors: How Do Overconfidence Affect Entrepreneurial Opportunity Evaluation?

1Sfax University, Tunisia Unity of research GOVERNANCE


Journal of Behavioural Economics, Finance, Entrepreneurship, Accounting and Transport. 2015, Vol. 3 No. 1, 12-20
DOI: 10.12691/jbe-3-1-2
Copyright © 2015 Science and Education Publishing

Cite this paper:
SALIMA TAKTAK, MOHAMED TRIKI. The Importance of Behavioral Factors: How Do Overconfidence Affect Entrepreneurial Opportunity Evaluation?. Journal of Behavioural Economics, Finance, Entrepreneurship, Accounting and Transport. 2015; 3(1):12-20. doi: 10.12691/jbe-3-1-2.

Correspondence to: SALIMA  TAKTAK, Sfax University, Tunisia Unity of research GOVERNANCE. Email: Salima.taktak@yahoo.fr

Abstract

Even though the entrepreneurship literature places much emphasis on opportunity recognition, little is known about how entrepreneurs actually evaluate opportunities. This study uses a cognitive approach to examine opportunity evaluation, as the perception of opportunity is essentially a cognitive phenomenon. We present a model that consists of four independent variables (overconfidence, risk perception, creativity, Relational networks and environmental factors, experience, education and opportunity identification), two control variables (demographics and age), and the dependent variable (opportunity evaluation). We find that overconfidence and risk perception are related to how entrepreneurs evaluate opportunities. Our results also indicate that entrepreneurial individual factors affect opportunity evaluation.

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