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Kotler, Philip and Zaltman, Gerald (1971), “Social Marketing: An Approach to Planned Social Change”, Journal of Marketing, July 1971, Vol. 35, pp. 3-12.

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Social Marketing Strategic Tool to Promote Patient Care: Rhetoric and Reality

1Professor, Hamdard University, Hamdard Institute of Management Sciences, Islamabad, Pakistan


American Journal of Pharmacological Sciences. 2014, Vol. 2 No. 5B, 23-24
DOI: 10.12691/ajps-2-5B-6
Copyright © 2014 Science and Education Publishing

Cite this paper:
Muhammad Kamran Naqi Khan. Social Marketing Strategic Tool to Promote Patient Care: Rhetoric and Reality. American Journal of Pharmacological Sciences. 2014; 2(5B):23-24. doi: 10.12691/ajps-2-5B-6.

Correspondence to: Muhammad  Kamran Naqi Khan, Professor, Hamdard University, Hamdard Institute of Management Sciences, Islamabad, Pakistan. Email: kamran.naqi@hamdard.edu

Abstract