On the basis of the public companies in China between 2009-2015, this thesis intends to research on the factors of financial performance of the transmission &culture companies by means of regression analysis method and thus empirically analyses the influence of the inside-outside factors to the companies’ financial performance. We have the following discoveries: state-owned companies have negative relevance to their financial performance; the category of the cities in which the companies are located have negative relevance to the companies’ financial performance; the companies’ administration level is the biggest factor among the inside factors of the companies and influences the most to the companies’ net-profit increase; the total assets (TTA) has positive relevance to the companies’ financial performance; debt to assets ratio(DAR) has negative relevance to the companies’ financial performance.

financial performance, capital scale, regression analysis method, relevance