John Ryan S. Baltazar^{1, 2,}, Madeilyn B. Estacio^{1, 3}, Romiro G. Bautista^{1, 4}

This descriptive study investigates the relationship between business innovation, competitive advantage, and profitability in rolling food cart business in Santiago City. Through surveys with local entrepreneurs, the study examines the extent of innovation across three dimensions, competitive advantage across four dimensions, and business growth. The findings indicate that innovation plays a crucial role in enhancing competitive advantage, as businesses that adopt innovative practices in their operations are better positioned to adapt to market changes and customer demands. Entrepreneurs who implement new business models, technologies, and customer engagement strategies experience improved operational efficiency and market positioning. The research emphasizes that small businesses, like rolling food carts, can secure long-term profitability through continuous innovation, enabling them to stay competitive in a dynamic market. The study also underscores the importance of fostering a culture of innovation and adaptability among entrepreneurs, with implications for policymakers and business support organizations in promoting sustainable growth within the local economy. Through its descriptive approach, the study highlights the critical role of innovation and competitive advantage in driving business success, offering valuable insights for both entrepreneurs and stakeholders seeking to enhance the performance of small businesses in urban settings.

Business Growth, Competitive Advantage, Entrepreneurial Innovation, Profitability, Rolling Food Cart