The extant literature on the relationship between determinants of women-owned SMEs' performance points to a lack of clarification of the link between demographic factors and the performance of women-owned SMEs generally in Vietnam and particularly in Thanh Hoa province. This research effort aims to explore the relationship between demographic characteristics (including Age, Education, Experience, Marital status, and Family background of SME owners) and the performance of women-owned SMEs in Thanh Hoa province, Vietnam. Data were collected from 300 female entrepreneurs by a self-structured questionnaire through a mail survey, using a stratified random sampling technique. Four aspects of the BSC balanced scorecard are used as dependent variables. Multivariate regression analysis is applied to study the impact of demographic characteristics on the business performance of enterprises. Research results show that education, experience, and family background impact the business performance of women-owned SMEs in Thanh Hoa province. However, the research found no relationship between age and owners' marital status and firm performance.

women-owned SMEs, demographic characteristics, business performance