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Xu, J., Benbasat, I. and Cenfetelli, R. T. (2013). ‘Integrating service quality with system and information quality: An empirical test in the e-service context’, MIS Quarterly, 37(3), 777-794.

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Article

Assessing the Quality of UAE Mobile Apps Self Service Technology: Customers’ Satisfaction

1Faculty of Engineering and Information Sciences, University of Wollongong in Dubai, UAE


Journal of Innovations in Teaching and Learning. 2022, Vol. 2 No. 1, 10-17
DOI: 10.12691/jitl-2-1-2
Copyright © 2022 Science and Education Publishing

Cite this paper:
Abdellatif Tchantchane, Humaid Ibrahim Al-Awadhi, Munir Lutfi. Assessing the Quality of UAE Mobile Apps Self Service Technology: Customers’ Satisfaction. Journal of Innovations in Teaching and Learning. 2022; 2(1):10-17. doi: 10.12691/jitl-2-1-2.

Correspondence to: Abdellatif  Tchantchane, Faculty of Engineering and Information Sciences, University of Wollongong in Dubai, UAE. Email: TchanLatif@uowdubai.ac.ae

Abstract

This study assesses the management of technology quality in the United Arab Emirates Government Mobile Apps services through customers satisfaction. The aim is to gain information and evaluate the quality in Self-Service Technology (SST) in UAE Government Mobile Apps. There are key performance indicators to measure the progress of achieving Government Vision 2021 which are Happiness Index, National Identity Index, Human Development Index, Social Cohesion Index, Family Cohesion Index, and Number of Olympic medals won. This research focuses on the Happiness index by measuring UAE government Mobile Apps customers’ satisfaction. The primary source of this research includes a questionnaire developed to assess the level of customers satisfaction through the factors: perceived usefulness, security/ trust, reliability, enjoyment, and perceived ease of use. First the importance index for all factors was computed so as to rank the factors. Then structure equation modelling was conducted to explore the relationship between the measured constructs which are the user perceived quality and user satisfaction with the use of Mobile Apps. Interviews were also conducted to uncover potential discontent with the use of this technology.

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