Muhammad Tanveer Afzal^1,, Nazia Fardous¹

Use of technology has revolutionized our society. Social media is the form of technology which is greatly influencing our social life. Education is a social process and social media can effectively be used in teaching learning process. The aim of this study was to find out the students preference of technology (Skype, Face book, Twitter, Whatsapp and mobile SMS) usage for their learning engagement (teachers notes, quizzes and feedback). All the undergraduate students of public colleges of district Sialkot were selected as the population of this study while 67 students were randomly selected as the sample of this study. The researchers employed the mixed method to explore the learners preferences regarding engagement in which questionnaire as a quantitative tool and interview a qualitative tool to triangulate the data were used. The results of this study indicated that students were well aware of the use of social media in teaching and learning process. Skype was most preferred media of students learning engagement. Facebook was the second preferred media for students learning engagement while whatasapp, mobile sms and twitter were the least preferred media for students learning engagement. Therefore, the researchers recommend that before the integration of the technological applications in the learning process a careful analysis of the social media may be performed. On the basis of this data the preferred media is Skype usage. Now it’s up to the technical experts to consider the different applications of Skype in learning process.

social media in education, learning engagement, college learners and technological application in education