Article citationsMore >>

BIRLA TYRES’ handouts, related documents and records.

has been cited by the following article:

Article

Product Designing through Conjoint Analysis and Curve Fitting of Financial Data: A Case of Birla Tyres

1Department of Business Administration Utkal University, Bhubaneswar India-751004


Journal of Business and Management Sciences. 2015, Vol. 3 No. 1, 32-44
DOI: 10.12691/jbms-3-1-5
Copyright © 2015 Science and Education Publishing

Cite this paper:
Monalisha Pattnaik. Product Designing through Conjoint Analysis and Curve Fitting of Financial Data: A Case of Birla Tyres. Journal of Business and Management Sciences. 2015; 3(1):32-44. doi: 10.12691/jbms-3-1-5.

Correspondence to: Monalisha  Pattnaik, Department of Business Administration Utkal University, Bhubaneswar India-751004. Email: monalisha_1977@yahoo.com

Abstract

This case study focuses on the product designing of domestic bias tyres of trucks and bus. There are some attributes of tyres by which potential customers are focusing on these attributes but by taking the most significant attributes like “Application”, “After sales service” and “Rim size” and using the conjoint analysis technique the best combination has been selected. For financial data the curve fitting method of least square of straight line parabolic curve methods are applied for forecasting for the next 10 years and the comparative study also carried out for managerial implication of this company.

Keywords