Recent years have seen the rise of various social media platforms that allow for content sharing and social networking. Though some social media platforms allow identifying group tags or channel tagging using ‘@’ or ‘#’ symbols respectively, there has been, however, a lack of user customization in the field since a user has to remember a person by the name they give on their social media during sign up. In this paper, we seek to propose an alternative basis by which users would be able to save and then search for their friends by the names with which they identify them in real life (nicknames). We also discuss how the proposed system can be used in chat systems for identifying users and while tagging friends using the similar concept of ‘@’ symbol, as they find application on social media like Facebook, Twitter, etc.

Social Media Engineering, TAO API for Facebook, Facebook name aliasing, Interpersonal interaction on social media, Human Computer Interaction, Nicknames on Social Media, Neo4j, Graph based database