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Modeling conversion of Television advertisement for Fast Moving Consumer Goods (FMCG) – (Viewer-to-Buyer Conversion)
by Samuel W. Kamande, Emmanuel Ahishakiye, Margaret A. Ondeng and Herman T. Wachira
American Journal of Modeling and Optimization. 2017, 5(1), 12-23. DOI: 10.12691/ajmo-5-1-2
Pub. Date: June 03, 2017Views: 16381Downloads: 16590
modeling regression analysis generalized linear model multinomial logistic model
Abstract Full Text PDF (486 KB) Full Text HTML Full Text ePUB (254 KB)
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The Study of Relationship between the Rate of Use of Media (TV and Internet) and Social Capital among Young Adults in Kermanshah City
by Morteza Saeidyan, Saeed Saadatmand, Faegh Mahmoodi and Mojtaba Ashore
World Journal of Social Sciences and Humanities. 2015, 1(1), 24-28. DOI: 10.12691/wjssh-1-1-5
Pub. Date: February 26, 2016Views: 22279Downloads: 21308
media television Internet social capital
Abstract Full Text PDF (123 KB) Full Text HTML Full Text ePUB (112 KB)
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An Analysis of Media Resources during Typhoon Hagibis
by Youichi Yanagawa, Hiromichi Ohsaka and Kei Jitsuiki
American Journal of Public Health Research. 2021, 9(2), 63-70. DOI: 10.12691/ajphr-9-2-4
Pub. Date: February 26, 2021Views: 4588Downloads: 6128
Typhoon Hagibis disaster information television social media Japan
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Screen Time Associated to Unhealthy Diets in Low-Income Children
by Stacey C. Lee, Maria Koleilat, Ladia M. Hernandez, Shannon E. Whaley and Jaimie N. Davis
Journal of Food and Nutrition Research. 2016, 4(2), 94-99. DOI: 10.12691/jfnr-4-2-5
Pub. Date: February 29, 2016Views: 18901Downloads: 17389Citations: 1
television food intake children low-income population obesity
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Study of the Influence of Television Advertising on the Purchasing Decision of Energy Drinks Consumers at Cotonou (South Benin)
by Rémi KODJO and Jean-Euloge GBAGUIDI
Journal of Linguistics and Literature. 2020, 4(2), 50-53. DOI: 10.12691/jll-4-2-1
Pub. Date: February 03, 2020Views: 6740Downloads: 7440
advertising television purchasing energy drinks
Abstract Full Text PDF (114 KB) Full Text HTML Full Text ePUB (133 KB)
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