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3 results for purchase intention.

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Interrelationships between Viral Marketing and Purchase Intention via Customer-Based Brand Equity
by Hsiang-Hsi Liu and Yu-Ning Wang
Journal of Business and Management Sciences. 2019, 7(2), 72-83. DOI: 10.12691/jbms-7-2-3
Pub. Date: July 14, 2019Views: 17291Downloads: 17105
viral marketing customer-based brand equity purchase intention advertising
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The Impact of Omni-Channel Integration on Generation Z Purchase Intentions Towards FMCG Retailers: An Empirical Study on Egyptian FMCG Consumers
by Moaz Rizk, Ahmed El-Samadicy and Eiman Negm
Journal of Business and Management Sciences. 2024, 12(1), 1-12. DOI: 10.12691/jbms-12-1-1
Pub. Date: January 08, 2024Views: 4237Downloads: 7691
Omni-channel retailing seamless experience “SE” channel integration customer experience “CX” personalized customer journeys purchase intentions fast moving consumer goods “FMCG” retail transformation generation Z
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Consumer Perspectives Relative to Interpreting e-Commerce Acceptance in UAE
by Richmond Adebiaye and Theophilus D. Owusu
American Journal of Information Systems. 2017, 5(1), 21-26. DOI: 10.12691/ajis-5-1-3
Pub. Date: July 06, 2017Views: 21244Downloads: 20058
e-commerce consumer attitudes purchase intentions online shopping acceptance
Abstract Full Text PDF (209 KB) Full Text HTML Full Text ePUB (399 KB)
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