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2 results for positioning strategy.

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Keyword    positioning strategy

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Dialectical Model of Marketing versus Trends and Fashions{1}
by Jorge Enrique Garcés Cano
Journal of Business and Management Sciences. 2014, 2(3), 58-68. DOI: 10.12691/jbms-2-3-1
Pub. Date: August 08, 2014Views: 22478Downloads: 16296
capitalism applied science merchandizing business communication demand dialectics dynamics economics strategy growth strategy competitiveness strategy positioning strategy sales management marketing market needs strategic marketing objectives offer comprehensive product conditions of satisfaction customer service systemic tactics technical segmentation technology exchange value use value
Abstract Full Text PDF (282 KB) Full Text HTML Full Text ePUB (112 KB)
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Accomplishing Organisational Turnaround through a Repositioning Strategy in a Manufacturing Context in Kenya
by Beatrice A. Oduor, James M. Kilika and Anne W. Muchemi
Journal of Business and Management Sciences. 2021, 9(4), 165-180. DOI: 10.12691/jbms-9-4-3
Pub. Date: November 26, 2021Views: 4156Downloads: 4359
repositioning strategy network relationships internal process control corporate rebranding firm performance
Abstract Full Text PDF (340 KB) Full Text HTML Full Text ePUB (234 KB)
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