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Understanding Growth Strategies and Performance: Empirical Investigation of Cement Manufacturing Firms in Kenya

by Roselyne Kavata Munyasya and Stephen M. A. Muathe

International Journal of Econometrics and Financial Management. 2023, 11(1), 13-22. DOI: 10.12691/ijefm-11-1-2
Pub. Date: June 09, 2023Views: 1538 Downloads: 1778Like: 0

market penetration market development product development diversification performance Balanced Scorecard Theory Kenya

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