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Accomplishing Organisational Turnaround through a Repositioning Strategy in a Manufacturing Context in Kenya

by Beatrice A. Oduor, James M. Kilika and Anne W. Muchemi

Journal of Business and Management Sciences. 2021, 9(4), 165-180. DOI: 10.12691/jbms-9-4-3
Pub. Date: November 26, 2021Views: 4012 Downloads: 4252Like: 1

repositioning strategy network relationships internal process control corporate rebranding firm performance

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