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Trust-Centered Marketing: Replacing Discounts with Human Connection in Retail

by Ganna Kharytonova

Journal of Business and Management Sciences. 2025, 13(4), 144-153. DOI: 10.12691/jbms-13-4-7
Pub. Date: August 26, 2025Views: 1693 Downloads: 2924Like: 1

Trust-centered marketing human connection retail consumer trust loyalty

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