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Dose Online Brand Community Help Brands Increase Loyalty? -The Impact of Customer Citizenship Experience
by Yu-Bing Wang and Ching-Wei Ho
Journal of Business and Management Sciences. 2024, 12(1), 60-66. DOI: 10.12691/jbms-12-1-6
Pub. Date: March 07, 2024Views: 787Downloads: 1354
customer citizenship experience COVID-19 pandemic service quality relationship quality information quality booking.com
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